With social media being so prevalent in today’s day and age, it is important as ever for every company to have an ethical guideline. Virtual Dining Concepts is the leading delivery-only food concept connecting the top creators with their fans. With locations across the world, they have done a great…

Social media has become so prevalent in everyone’s day to day life and is simply taking over the world. We all have heard of Instagram, Facebook, Twitter, and TikTok, but did you know you could join a social media platform geared towards your specific interests and needs? Individuals tend to…

Let’s take a trip down memory lane. Remember when each social media app only had one purpose? Facebook was used for sharing updates, Instagram was used for sharing photos, Snapchat was used for sharing photos that disappeared, and Twitter was used for conversing. None of these were used for videos…

Social media is constantly evolving. As a social media manager, it is not an easy feat to keep up with. In the past year, TikTok has blown up. Social media users will always be after the latest and greatest no matter what it is. If it’s the “cool” thing to…

My favorite weekend of the year. One weekend each year, our small town gets an event so large it takes over. The PGA Tour comes in and hosts one of their major golf tournaments, The Honda Classic. In a town with lots of golf courses and many aspiring golf pros…

John F. Kennedy once said, “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger — but recognize the opportunity.” This quote is beyond true. …

Social media is now a crucial component of marketing and only continues to grow gaining even more importance. Now, where do analytics come in to play? With this constant growth, companies need a way to track each platform to be able to improve their campaigns and grow themselves. Social analytics…

Taking charge of your social media puts you ahead of all of your competitors. Social media management can help you improve your results by giving you a large amount of information that will help you grow your business just through social media. Social media is all around us. It is…

Best practices are a set of guidelines, ethics or ideas that represent the most efficient course of action in a given business situation. What does this mean for you as a marketer? It means building an audience that trusts you and sees you, which will in turn maximize their efforts…