Social media is constantly evolving. As a social media manager, it is not an easy feat to keep up with. In the past year, TikTok has blown… — Social media is constantly evolving. As a social media manager, it is not an easy feat to keep up with. In the past year, TikTok has blown up. Social media users will always be after the latest and greatest no matter what it is. If it’s the “cool” thing to…

My favorite weekend of the year. One weekend each year, our small town gets an event so large it takes over. The PGA Tour comes in and… — My favorite weekend of the year. One weekend each year, our small town gets an event so large it takes over. The PGA Tour comes in and hosts one of their major golf tournaments, The Honda Classic. In a town with lots of golf courses and many aspiring golf pros…

John F. Kennedy once said, “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other… — John F. Kennedy once said, “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger — but recognize the opportunity.” This quote is beyond true. …

Social media is now a crucial component of marketing and only continues to grow gaining even more importance. Now, where do analytics come… — Social media is now a crucial component of marketing and only continues to grow gaining even more importance. Now, where do analytics come in to play? With this constant growth, companies need a way to track each platform to be able to improve their campaigns and grow themselves. Social analytics…

Taking charge of your social media puts you ahead of all of your competitors. Social media management can help you improve your results by… — Taking charge of your social media puts you ahead of all of your competitors. Social media management can help you improve your results by giving you a large amount of information that will help you grow your business just through social media. Social media is all around us. It is…

Best practices are a set of guidelines, ethics or ideas that represent the most efficient course of action in a given business situation… — Best practices are a set of guidelines, ethics or ideas that represent the most efficient course of action in a given business situation. What does this mean for you as a marketer? It means building an audience that trusts you and sees you, which will in turn maximize their efforts…

In the digital age we live in, coming up with enough content can get difficult. Crowdsourcing is the practice of engaging a ‘crowd’ or… — In the digital age we live in, coming up with enough content can get difficult. Crowdsourcing is the practice of engaging a ‘crowd’ or group for a common goal — often innovation, problem solving, or efficiency. In this growing world of social media and connectivity, it is easier than ever…

It may or may not be a daily occurrence that I find myself saying “I got influenced by an influencer.” Influencer marketing in my opinion… — It may or may not be a daily occurrence that I find myself saying “I got influenced by an influencer.” Influencer marketing in my opinion is one of the most powerful forms of marketing. When you follow someone so much on social media, you begin to feel a part of…

Let’s start with the basics. SWOT is an anagram that will help both you and your business grow to the next level. It stands for: — Let’s start with the basics. SWOT is an anagram that will help both you and your business grow to the next level. It stands for: Strengths — What are you doing well? Qualities that determine the success of your organization. Weaknesses — Where is your business lacking? …